Rods&Cones

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Project Overview

To improve the user experience of Rods & Cones onboarding process, making this more succinct & easy for customers to get set up, so that they can become engaged & loyal to the product, with trustability engrained from the offset.

When starting the project in 2021, customers were frustrated, the adoption rate was low which was also resulting in a high abandonment rate.

The Rods&Cones solution is made up of 6 products in total with hardware and software to consider, 3 of these products are used together for the optimum experience coverage in the OR.

The 'visOR- V' - Vusix smart glasses with R&C software.
The 'visOR-I' - Vusiix smart glasses with R&C software ( earlier edition )
The 'mirrOR' - video convertor & samsung galaxy smartphone with R&C software
The 'panOR' & 'pod'- Samsung Galaxy & 'pivo pod' 360 rotating camera, with R&C software
The 'Remote Expert' - software allowing users to access the OR remotely in real time.

Project Requirements

Create product user guides considering hardware & software for 5 products
Styling & art direction
Production - Product shoots
User journeys
Wireframing (Lo-Fi, Mid-Fi, Hi-Fi)
Wordpress

Identifying the different user levels perspectives: Healthcare Professional (HCP,) Channel Admin, Channel Manager & Viewer only. Each can access with different permissions & visibility & be linked to more than one hospital or company. Example: Surgeon can be part of Johnson&Johnson as well as Medtronic, for data privacy user will need to log in & out of different company levels.

Defining the Problem

Challenge: Making the onboarding process as simple & easy to understand as possible across multiple languages.
Problem Statement: For medics & people in the field or training students, Rods & Cones allows for a sharing of knowledge without location being an issue, solving any global mobility challenge, especially during these Covid-19 times which has been a catalyst for the adoption of the glasses by medics and hospitals all over.
Hypotheses: We will know this to be true when we see positive reviews & feedback from the users who had no problems getting set up themselves or with their colleagues & continue using the smart glasses as well as less CS help tickets for onboarding.

Research

During the research phase I performed a deep dive into start up guides of products technical & non technical e.g. Ikea, DJI & Oculus to name but a few! I also performed testing on the existing guides and analysed the emotional journey of the current Rods&cones user. I accessed the Customer Service inbox and performed searches on the tickets to pull together any customer issues with getting started. I performed a number of interviews with customers like Johnson&Johnson & Medtronic to fully understand their current problems with getting started with the products amongst their teams. I mapped all the findings as a start point to fully understand the problems faced.

Inspiration & Idea Development

Looking at guides that are easy to follow e.g Ikea or more technical products quick start guides like DJI, Oculus. I looked at the level of detail on these guides and how to simplify.
Style: I had a clear idea in my head what I wanted the guides to look like, taking inspiration from the Oculus Quest 2 onboarding video. Using 3D animation was the initial plan, however after investigating further this is very costly and not within the client's budget.

I tried to recreate this 'clean & sterile' environment using photography on a white infinity backdrop - this proved to be much cheaper and achieved a similar result.

Our goal is to improve the user experience of Rods & Cones onboarding process, making this more succinct & easy for customers to get set up, so that they can become engaged & loyal to the product, with trustability engrained from the offset.

Mid-Fidelity Wireframes

5 User guides were created for each individual product. Below I have shown the midfi & final designs for the Visor -V product, the storyboard below shows the flow, adding progress for the user, clear steps & checks at the bottom of each page.

Final Designs

Taking the above storyboard this was then transformed for web - Wordpress compatible, below are frames per page which were available online for users and downloadable.

Retrospective Design - 'the thinky bits'

Understanding the variations of persona of our users & their technical ability (surgeons, nurses, medtech sales)
'Operating Room'. lack of wifi access and setting up the products.
Low budget - Achieve my vision of a 'futuristic medical' style.
Placement - How will these be accessed easily.
Marketing site built through Wordpress, 'get started should be available here, considering the limitations here.
After doing some user testing, it was clear that customers were getting lost in the setup steps, more hand holding is required and the addition of videos.

Retrospective Design - 'the thinky bits'

Understanding the variations of persona of our users & their technical ability (surgeons, nurses, medtech sales)
'Operating Room'. lack of wifi access and setting up the products.
Low budget - Achieve my vision of a 'futuristic medical' style.
Placement - How will these be accessed easily.
Marketing site built through Wordpress, 'get started should be available here, considering the limitations here.
After doing some user testing, it was clear that customers were getting lost in the setup steps, more hand holding is required and the addition of videos.

Rods&Cones

Get Started

Project Overview

Project Requirements

Defining the Problem

Research

Inspiration & Idea Development

Our goal is to improve the user experience of Rods & Cones onboarding process, making this more succinct & easy for customers to get set up, so that they can become engaged & loyal to the product, with trustability engrained from the offset.

Mid-Fidelity Wireframes

Final Designs

Retrospective Design - 'the thinky bits'

Retrospective Design - 'the thinky bits'

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