About Me
My Stack
Skills & Services
I offer comprehensive user research & testing services to optimise platforms by uncovering user insights and improving key interactions. Using techniques like user interviews, surveys, and usability testing, I identify customer behaviours and pain points, ensuring seamless shopping experiences. A/B testing helps drive conversions, while card sorting and tree testing refine product categorisation and navigation. Additionally, I create personas and user journey maps to align the platform with customer needs, and conduct heuristic evaluations to quickly spot usability issues for immediate improvement.
Landing pages are laser-focused on specific marketing goals. Designing high-impact landing pages that grab attention, communicate your value proposition clearly, and seamlessly convert visitors into leads or paying customers. From crafting compelling headlines and captivating visuals to optimising conversion elements like CTAs (calls to action) and lead capture forms, we ensure your landing page delivers a powerful first impression and drives results.
Creating intuitive, aesthetically pleasing digital interfaces is at the heart of what I do. From wireframes to high-fidelity prototypes, I focus on designing user experiences that are not only visually appealing but also highly functional and seamless across all devices. By crafting user flows that guide users effortlessly through each step of their journey, I ensure that every interaction feels smooth and purposeful. Using UI/UX design, wireframing, and prototyping techniques, I deliver responsive and high-fidelity designs that meet user needs while supporting business objectives.
No need to wait until development begins to see your website come to life. I use prototyping tools like Figma and Framer to create interactive prototypes that simulate the final user experience. These prototypes allow you to test user flows, visualise interactions, and gather valuable feedback before a single line of code is written. This iterative design process helps quickly validate concepts, refine ideas, and ensure the final product aligns with user needs. By incorporating user testing and feedback loops early on, we reduce costly design changes later and keep your project on the right track from the start.
Your website needs to look great and function flawlessly across all devices, from desktop computers to tablets and smartphones. My responsive design approach ensures your website adapts automatically to different screen sizes, delivering an optimal user experience for all visitors, regardless of their device.
I help businesses optimise their digital products to increase conversions and improve the overall user journey. By analysing user flows and leveraging Google Analytics (GA), I gain insights into user behaviour, identify drop-off points, and pinpoint areas for improvement. Through A/B testing and funnel analysis, I refine key touch points to ensure that users move seamlessly from discovery to action. This data-driven approach to conversion rate optimisation (CRO) not only improves user experience but also drives higher engagement and boosts sales conversions.
I craft engaging interaction designs that make users feel in control while ensuring smooth, delightful experiences. From subtle button animations and hover effects to responsive micro interactions, I enhance usability by providing immediate feedback and reinforcing user behaviour. These small yet powerful interactions help guide users through their journey, making the interface more intuitive and enjoyable. Thoughtful motion design and well-placed animations not only elevate the aesthetic appeal but also create more engaging user flows that keep users informed, confident, and delighted as they interact with your product. By focusing on these details, I transform everyday digital interactions into experiences that feel seamless and rewarding.
I design intuitive information architectures that organize content clearly and effectively, ensuring users can navigate websites, apps, or platforms with ease. By creating a logical content hierarchy and developing effective navigation designs, I help users find what they need without frustration. My approach to content strategy ensures the right information is presented at the right time, enhancing both usability and engagement.
I incorporate basic SEO (Search Engine Optimisation) best practices to improve your website's ranking in search engine results pages (SERPs) for relevant keywords. This helps potential customers discover your website organically, increasing website traffic and generating leads.
Websites should be accessible to everyone. I conduct website accessibility audits to ensure your website adheres to WCAG (Web Content Accessibility Guidelines) standards. This makes your website usable by people with disabilities, promoting inclusivity and potentially expanding your audience reach.
Ensuring design consistency across all digital platforms. I work creating or adding to a design system that provides a collection of reusable components, including UI elements & design patterns. This streamlines the design and development process, promotes brand consistency, and empowers the team to create future digital assets with ease that seamlessly integrate with your existing product.
