• YASMIN

Hi, I'm Yasmin!

Hi, I'm Yasmin!

UX/UI Expertise

HTML5/CSS3 Mastery

Product Design

Branding

Collaborative Team Player

UX/UI Expertise

HTML5/CSS3 Mastery

Product Design

Branding

Collaborative Team Player

✦ SCROLL DOWN ✦ AND KNOW ME BETTER
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✦ SCROLL DOWN ✦ AND KNOW ME BETTER
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✦ SCROLL DOWN ✦ AND KNOW ME BETTER
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Orange Pyramid
Orange Pyramid
Orange Pyramid
Purple Sphere
Purple Sphere
Purple Sphere
Blue Cylinder
Blue Cylinder
Blue Cylinder
Turquoise Star
Turquoise Star
Turquoise Star
Lime Green Object
Lime Green Object
Lime Green Object
Yellow Cube
Yellow Cube
Yellow Cube
Purple Cube
Purple Cube
Purple Cube
Blue Pyramid
Blue Pyramid
Blue Pyramid

About Me

Hey there! I'm Yasmin, an experienced UX/UI designer & Digital Product strategist living in Barcelona. With over three years of experience in MedTech, finance, SaaS, and human resource services, focused on creating user-centric digital experiences.

Hey there! I'm Yasmin, an experienced UX/UI designer & Digital Product strategist living in Barcelona. With over three years of experience in MedTech, finance, SaaS, and human resource services, focused on creating user-centric digital experiences.

Hey there! I'm Yasmin, an experienced UX/UI designer & Digital Product strategist living in Barcelona. With over three years of experience in MedTech, finance, SaaS, and human resource services, focused on creating user-centric digital experiences.

My expertise in SaaS and HR services has given me a strong foundation in optimising user journeys and designing intuitive interfaces for complex workflows, essential for effective e-commerce-like experiences.

My expertise in SaaS and HR services has given me a strong foundation in optimising user journeys and designing intuitive interfaces for complex workflows, essential for effective e-commerce-like experiences.

My expertise in SaaS and HR services has given me a strong foundation in optimising user journeys and designing intuitive interfaces for complex workflows, essential for effective e-commerce-like experiences.

I combine strategic design with technology, leveraging skills in JavaScript, SQL, HTML5, CSS3, and API integration. By applying Product Analytics, I deliver efficient, data-driven design solutions. Driven by my motto to "never stop learning," I stay up to date with the latest UX/UI trends and advancements in design and the tools we use to ensure innovative and impactful user experiences.

I combine strategic design with technology, leveraging skills in JavaScript, SQL, HTML5, CSS3, and API integration. By applying Product Analytics, I deliver efficient, data-driven design solutions. Driven by my motto to "never stop learning," I stay up to date with the latest UX/UI trends and advancements in design and the tools we use to ensure innovative and impactful user experiences.

I combine strategic design with technology, leveraging skills in JavaScript, SQL, HTML5, CSS3, and API integration. By applying Product Analytics, I deliver efficient, data-driven design solutions. Driven by my motto to "never stop learning," I stay up to date with the latest UX/UI trends and advancements in design and the tools we use to ensure innovative and impactful user experiences.

Kind words from Clients

Testimonials

My Stack

Turquoise Cube
Turquoise Cube

Figma is my main collaborative design platform of choice. I utilise it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.

Figma

Figma is my main collaborative design platform of choice. I utilise it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.

Figma

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Figma is my main collaborative design platform of choice. I utilise it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.

Figma

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Framer revolutionizes my web design workflow. It goes beyond a simple website builder, offering a visual playground where I can craft stunning and interactive websites without getting bogged down in complex code.

Framer

Framer revolutionizes my web design workflow. It goes beyond a simple website builder, offering a visual playground where I can craft stunning and interactive websites without getting bogged down in complex code.

Framer

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Framer revolutionizes my web design workflow. It goes beyond a simple website builder, offering a visual playground where I can craft stunning and interactive websites without getting bogged down in complex code.

Framer

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HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.

Google Analytics

HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.

Google Analytics

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HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.

Google Analytics

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Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.

Airtable

Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.

Airtable

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Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.

Airtable

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Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.

Zapier

Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.

Zapier

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Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.

Zapier

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LemonSqueezy stands as my comprehensive solution for managing every aspect of my SaaS business. From seamless payment processing and subscription management to global tax compliance and fraud prevention, this all-in-one platform simplifies the complexities of running a SaaS operation.

Slack

LemonSqueezy stands as my comprehensive solution for managing every aspect of my SaaS business. From seamless payment processing and subscription management to global tax compliance and fraud prevention, this all-in-one platform simplifies the complexities of running a SaaS operation.

Slack

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LemonSqueezy stands as my comprehensive solution for managing every aspect of my SaaS business. From seamless payment processing and subscription management to global tax compliance and fraud prevention, this all-in-one platform simplifies the complexities of running a SaaS operation.

Slack

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Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.

Notion

Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.

Notion

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Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.

Notion

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Mailchimp is my go-to for elevating outreach strategies. I utilize its features to craft engaging email campaigns, manage subscriber lists, and analyze performance data, ensuring effective and targeted communication.

Midjourney

Mailchimp is my go-to for elevating outreach strategies. I utilize its features to craft engaging email campaigns, manage subscriber lists, and analyze performance data, ensuring effective and targeted communication.

Midjourney

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Mailchimp is my go-to for elevating outreach strategies. I utilize its features to craft engaging email campaigns, manage subscriber lists, and analyze performance data, ensuring effective and targeted communication.

Midjourney

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ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects and brainstrorm with.

Chat GPT

ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects and brainstrorm with.

Chat GPT

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ChatGPT is my content generation and assistance tool. I leverage it for content ideas, copywriting, and problem-solving. It provides invaluable insights and suggestions that enhance the quality of my projects and brainstrorm with.

Chat GPT

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Skills & Services

01

UX research & testing

01

UX research & testing

01

UX research & testing

01

UX research & testing

I offer comprehensive User Research & Testing services to optimise platforms by uncovering user insights and improving key interactions. Using techniques like user interviews, surveys, and usability testing, I identify customer behaviors and pain points, ensuring seamless shopping experiences. A/B testing helps drive conversions, while card sorting and tree testing refine product categorization and navigation. Additionally, I create personas and user journey maps to align the platform with customer needs, and conduct heuristic evaluations to quickly spot usability issues for immediate improvement.

Red Pyramid
Red Pyramid
Red Pyramid

Landing pages are laser-focused on specific marketing goals. Designing high-impact landing pages that grab attention, communicate your value proposition clearly, and seamlessly convert visitors into leads or paying customers. From crafting compelling headlines and captivating visuals to optimising conversion elements like CTAs (calls to action) and lead capture forms, we ensure your landing page delivers a powerful first impression and drives results.

Blue Cube
Blue Cube
Blue Cube

02

Landing Page Design

02

Landing Page Design

Creating intuitive, aesthetically pleasing digital interfaces is at the heart of what I do. From wireframes to high-fidelity prototypes, I focus on designing user experiences that are not only visually appealing but also highly functional and seamless across all devices. By crafting user flows that guide users effortlessly through each step of their journey, I ensure that every interaction feels smooth and purposeful. Using UI/UX design, wireframing, and prototyping techniques, I deliver responsive and high-fidelity designs that meet user needs while supporting business objectives.

Green Cylinder
Green Cylinder
Green Cylinder

03

UX/ UI Design & Strategy

03

UX/ UI Design & Strategy

No need to wait until development begins to see your website come to life. I use prototyping tools like Figma and Framer to create interactive prototypes that simulate the final user experience. These prototypes allow you to test user flows, visualise interactions, and gather valuable feedback before a single line of code is written. This iterative design process helps quickly validate concepts, refine ideas, and ensure the final product aligns with user needs. By incorporating user testing and feedback loops early on, we reduce costly design changes later and keep your project on the right track from the start.

Orange Sphere
Orange Sphere
Orange Sphere

04

Prototyping

04

Prototyping

Your website needs to look great and function flawlessly across all devices, from desktop computers to tablets and smartphones. My responsive design approach ensures your website adapts automatically to different screen sizes, delivering an optimal user experience for all visitors, regardless of their device.

Purple Circle
Purple Circle
Purple Circle

05

Responsive Design

05

Responsive Design

I help businesses optimise their digital products to increase conversions and improve the overall user journey. By analysing user flows and leveraging Google Analytics (GA), I gain insights into user behaviour, identify drop-off points, and pinpoint areas for improvement. Through A/B testing and funnel analysis, I refine key touch points to ensure that users move seamlessly from discovery to action. This data-driven approach to conversion rate optimisation (CRO) not only improves user experience but also drives higher engagement and boosts sales conversions.

Yellow Heart
Yellow Heart
Yellow Heart

06

Conversion Rate Optimisation (CRO)

06

Conversion Rate Optimisation (CRO)

I craft engaging interaction designs that make users feel in control while ensuring smooth, delightful experiences. From subtle button animations and hover effects to responsive micro interactions, I enhance usability by providing immediate feedback and reinforcing user behaviour. These small yet powerful interactions help guide users through their journey, making the interface more intuitive and enjoyable. Thoughtful motion design and well-placed animations not only elevate the aesthetic appeal but also create more engaging user flows that keep users informed, confident, and delighted as they interact with your product. By focusing on these details, I transform everyday digital interactions into experiences that feel seamless and rewarding.

Orange Star
Orange Star
Orange Star

07

Interaction Design & Microinteractions

07

Interaction Design & Microinteractions

I design intuitive information architectures that organize content clearly and effectively, ensuring users can navigate websites, apps, or platforms with ease. By creating a logical content hierarchy and developing effective navigation designs, I help users find what they need without frustration. My approach to content strategy ensures the right information is presented at the right time, enhancing both usability and engagement.

Blue Gem
Blue Gem
Blue Gem

08

Information Architecture & Content Strategy

08

Information Architecture & Content Strategy

I incorporate basic SEO (Search Engine Optimisation) best practices to improve your website's ranking in search engine results pages (SERPs) for relevant keywords. This helps potential customers discover your website organically, increasing website traffic and generating leads.

Lime Green Cube
Lime Green Cube
Lime Green Cube

09

SEO Optimisation

09

SEO Optimisation

Websites should be accessible to everyone. I conduct website accessibility audits to ensure your website adheres to WCAG (Web Content Accessibility Guidelines) standards. This makes your website usable by people with disabilities, promoting inclusivity and potentially expanding your audience reach.

Yellow Pill
Yellow Pill
Yellow Pill

10

Website Accessibility Audit

10

Website Accessibility Audit

Ensuring design consistency across all digital platforms. I work creating or adding to a design system that provides a collection of reusable components, including UI elements & design patterns. This streamlines the design and development process, promotes brand consistency, and empowers the team to create future digital assets with ease that seamlessly integrate with your existing product.

11

Design Systems & Component Libraries

11

Design Systems & Component Libraries