UX/UI DESIGNER
Hi, I'm Yasmin!
Hi, I'm Yasmin!
UX/UI Expertise
HTML5/CSS3 Mastery
Product Design
Branding
Collaborative Team Player
UX/UI Expertise
HTML5/CSS3 Mastery
Product Design
Branding
Collaborative Team Player
About Me
Hey there! I'm Yasmin, an experienced UX/UI designer & Digital Product strategist living in Barcelona. With five years of experience in MedTech, finance, SaaS, and human resource services, focused on creating user-centric digital experiences.
Hey there! I'm Yasmin, an experienced UX/UI designer & Digital Product strategist living in Barcelona. With five years of experience in MedTech, finance, SaaS, and human resource services, focused on creating user-centric digital experiences.
Hey there! I'm Yasmin, an experienced UX/UI designer & Digital Product strategist living in Barcelona. With five years of experience in MedTech, finance, SaaS, and human resource services, focused on creating user-centric digital experiences.
My expertise in Finance, SaaS and HR services has given me a strong foundation in optimising user journeys and designing intuitive interfaces for complex workflows.
My expertise in Finance, SaaS and HR services has given me a strong foundation in optimising user journeys and designing intuitive interfaces for complex workflows.
My expertise in Finance, SaaS and HR services has given me a strong foundation in optimising user journeys and designing intuitive interfaces for complex workflows.
I blend strategic product thinking, visual design, user research, and service design with a strong background in client services and customer support. I work end-to-end from discovery and problem framing to Figma Make prototyping, design-system contributions, and usability testing. I’m driven by a “never stop learning” mindset and a love of cross-functional collaboration to deliver measurable product improvements.
I blend strategic product thinking, visual design, user research, and service design with a strong background in client services and customer support. I work end-to-end from discovery and problem framing to Figma Make prototyping, design-system contributions, and usability testing. I’m driven by a “never stop learning” mindset and a love of cross-functional collaboration to deliver measurable product improvements.
I blend strategic product thinking, visual design, user research, and service design with a strong background in client services and customer support. I work end-to-end from discovery and problem framing to Figma Make prototyping, design-system contributions, and usability testing. I’m driven by a “never stop learning” mindset and a love of cross-functional collaboration to deliver measurable product improvements.
Kind words from colleagues & clients
Testimonials
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
"I had the pleasure of working closely with Yasmin, and it was an absolute delight. She is not only highly committed to delivering top-quality work but is also a wonderful person to be around.
Yasmin played a pivotal role, especially during the initiation phase of our project. Her expertise was instrumental in enhancing the user experience, both on the software and hardware fronts. I highly recommend Yasmin for her professionalism and her ability to make a positive impact on any project."
" Yasmin was super quick to respond to an urgent brief, providing an initial consult within days. The comprehensive tips she provided were invaluable with providing the client with a starting point for their UX journey."
"You helped us a lot in this thorough process, bringing very helpful examples to explain your ideas to a non-specialised audience easily. You reassured and impressed the client at every stage.
There aren’t many partners we would feel completely at ease letting them present, report to and manage our client. Still, we felt completely comfortable letting you speak to several key/senior stakeholders in the business to take them through your proposals/ideas. We really enjoyed working with you! Thank you again for everything! "
"Working with Yasmin has always been a pleasure. She’s the kind of designer who brings calm, clarity, and creativity into every project. Her expertise in UX/UI consistently elevated the work we did together, especially when translating complex user flows and workshop outcomes into intuitive, meaningful interfaces. I’ve facilitated several workshops that she took part in, and her contributions were always thoughtful, engaging, and solution-oriented. Yasmin is a fantastic team player, supportive, collaborative, and genuinely great to have around on both a professional and personal level. Any team would be lucky to work with her."
My Stack
Figma is my main collaborative design platform of choice. I utilise it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Figma
Figma is my main collaborative design platform of choice. I utilise it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Figma
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Figma is my main collaborative design platform of choice. I utilise it to work seamlessly with team members and clients, facilitating real-time feedback and design iterations. Its cloud-based approach streamlines the design process.
Figma
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Framer revolutionizes my web design workflow. It goes beyond a simple website builder, offering a visual playground where I can craft stunning and interactive websites without getting bogged down in complex code.
Framer
Framer revolutionizes my web design workflow. It goes beyond a simple website builder, offering a visual playground where I can craft stunning and interactive websites without getting bogged down in complex code.
Framer
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Framer revolutionizes my web design workflow. It goes beyond a simple website builder, offering a visual playground where I can craft stunning and interactive websites without getting bogged down in complex code.
Framer
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HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.
Google Analytics
HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.
Google Analytics
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HTML5 is the backbone of my web design work. I use it to structure content, ensuring that websites are semantically meaningful and accessible. It forms the foundation upon which the visual elements of a site are built.
Google Analytics
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Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.
Galileo AI
Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.
Galileo AI
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Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.
Galileo AI
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Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.
Whimsical
Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.
Whimsical
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Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.
Whimsical
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Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
maze
Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
maze
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Framer serves as my go-to tool for creating interactive prototypes. I use it to bring designs to life, allowing stakeholders to experience the user flow and interactions before development begins. It's invaluable for refining the user experience.
maze
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LemonSqueezy stands as my comprehensive solution for managing every aspect of my SaaS business. From seamless payment processing and subscription management to global tax compliance and fraud prevention, this all-in-one platform simplifies the complexities of running a SaaS operation.
Slack
LemonSqueezy stands as my comprehensive solution for managing every aspect of my SaaS business. From seamless payment processing and subscription management to global tax compliance and fraud prevention, this all-in-one platform simplifies the complexities of running a SaaS operation.
Slack
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LemonSqueezy stands as my comprehensive solution for managing every aspect of my SaaS business. From seamless payment processing and subscription management to global tax compliance and fraud prevention, this all-in-one platform simplifies the complexities of running a SaaS operation.
Slack
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Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.
uizard
Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.
uizard
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Airtable is my go-to solution for robust data organization. I harness its power to create structured databases, making information easily accessible and ensuring a systematic approach to handling complex datasets.
uizard
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Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Notion
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Notion
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Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Notion
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Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Typeform
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Typeform
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Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Typeform
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Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Hotjar
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Hotjar
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Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Hotjar
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Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Optimal Workshop
Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Optimal Workshop
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Notion helps me keep my projects organized. I use it for project management, task tracking, and as a central hub for documentation, ensuring that everything from design notes to project timelines is in one place.
Optimal Workshop
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Skills & Services
01
UX research & testing
01
UX research & testing
01
UX research & testing
01
UX research & testing
I offer comprehensive user research & testing services to optimise platforms by uncovering user insights and improving key interactions. Using techniques like user interviews, surveys, and usability testing, I identify customer behaviours and pain points, ensuring seamless shopping experiences. A/B testing helps drive conversions, while card sorting and tree testing refine product categorisation and navigation. Additionally, I create personas and user journey maps to align the platform with customer needs, and conduct heuristic evaluations to quickly spot usability issues for immediate improvement.
Landing pages are laser-focused on specific marketing goals. Designing high-impact landing pages that grab attention, communicate your value proposition clearly, and seamlessly convert visitors into leads or paying customers. From crafting compelling headlines and captivating visuals to optimising conversion elements like CTAs (calls to action) and lead capture forms, we ensure your landing page delivers a powerful first impression and drives results.
02
Landing Page Design
02
Landing Page Design
Creating intuitive, aesthetically pleasing digital interfaces is at the heart of what I do. From wireframes to high-fidelity prototypes, I focus on designing user experiences that are not only visually appealing but also highly functional and seamless across all devices. By crafting user flows that guide users effortlessly through each step of their journey, I ensure that every interaction feels smooth and purposeful. Using UI/UX design, wireframing, and prototyping techniques, I deliver responsive and high-fidelity designs that meet user needs while supporting business objectives.
03
UX/ UI Design & Strategy
03
UX/ UI Design & Strategy
No need to wait until development begins to see your website come to life. I use prototyping tools like Figma Make and Framer to create interactive prototypes that simulate the final user experience. These prototypes allow you to test user flows, visualise interactions, and gather valuable feedback before a single line of code is written. This iterative design process helps quickly validate concepts, refine ideas, and ensure the final product aligns with user needs. By incorporating user testing and feedback loops early on, we reduce costly design changes later and keep your project on the right track from the start.
04
Prototyping
04
Prototyping
Your website needs to look great and function flawlessly across all devices, from desktop computers to tablets and smartphones. My responsive design approach ensures your website adapts automatically to different screen sizes, delivering an optimal user experience for all visitors, regardless of their device.
05
Responsive Design
05
Responsive Design
I help businesses optimise their digital products to increase conversions and improve the overall user journey. By analysing user flows and leveraging Google Analytics (GA), I gain insights into user behaviour, identify drop-off points, and pinpoint areas for improvement. Through A/B testing and funnel analysis, I refine key touch points to ensure that users move seamlessly from discovery to action. This data-driven approach to conversion rate optimisation (CRO) not only improves user experience but also drives higher engagement and boosts sales conversions.
06
Conversion Rate Optimisation (CRO)
06
Conversion Rate Optimisation (CRO)
I craft engaging interaction designs that make users feel in control while ensuring smooth, delightful experiences. From subtle button animations and hover effects to responsive micro interactions, I enhance usability by providing immediate feedback and reinforcing user behaviour. These small yet powerful interactions help guide users through their journey, making the interface more intuitive and enjoyable. Thoughtful motion design and well-placed animations not only elevate the aesthetic appeal but also create more engaging user flows that keep users informed, confident, and delighted as they interact with your product. By focusing on these details, I transform everyday digital interactions into experiences that feel seamless and rewarding.
07
Interaction Design & Microinteractions
07
Interaction Design & Microinteractions
I design intuitive information architectures that organize content clearly and effectively, ensuring users can navigate websites, apps, or platforms with ease. By creating a logical content hierarchy and developing effective navigation designs, I help users find what they need without frustration. My approach to content strategy ensures the right information is presented at the right time, enhancing both usability and engagement.
08
Information Architecture & Content Strategy
08
Information Architecture & Content Strategy
I incorporate basic SEO (Search Engine Optimisation) best practices to improve your website's ranking in search engine results pages (SERPs) for relevant keywords. This helps potential customers discover your website organically, increasing website traffic and generating leads.
09
SEO Optimisation
09
SEO Optimisation
Websites should be accessible to everyone. I conduct website accessibility audits to ensure your website adheres to WCAG (Web Content Accessibility Guidelines) standards. This makes your website usable by people with disabilities, promoting inclusivity and potentially expanding your audience reach.
10
Website Accessibility Audit
10
Website Accessibility Audit
Ensuring design consistency across all digital platforms. I work creating or adding to a design system that provides a collection of reusable components, including UI elements & design patterns. This streamlines the design and development process, promotes brand consistency, and empowers the team to create future digital assets with ease that seamlessly integrate with your existing product.
