An ode to Ellen Lupton ❤️ Design is Storytelling

Mar 29, 2023

Ellen Lupton's book "Storytelling" explores the importance of narrative in design, emphasising how storytelling can create meaningful and memorable experiences for users. As a UX designer, this book provides valuable insights on how to use narrative techniques to enhance the user experience and create more engaging designs.

Lupton breaks down the elements of storytelling, such as plot, character, setting, and theme, and shows how these can be applied to design. She also explores different storytelling formats, such as comics, animation, and interactive media, and provides examples of how these can be used effectively in design.

Throughout the book, Lupton emphasises the importance of empathy and understanding the user's perspective when creating a narrative. She also discusses the role of emotion in storytelling, and how designers can use emotional connections to engage users and create memorable experiences.

Overall, "Storytelling" is a valuable resource for UX designers who want to improve their storytelling skills and create more effective designs. It offers practical advice and examples, as well as a deeper understanding of the role that narrative plays in design.

Narrative is an essential part of design: Stories can help designers create meaningful and memorable experiences for users.

  1. Understanding the user's perspective is critical: A good narrative should take into account the user's perspective and create an emotional connection.

  2. Emotional connections are powerful: Designers can use emotions to engage users and create lasting impressions.

  3. Narrative techniques can be applied to different design formats: Comics, animation, and interactive media can all benefit from narrative techniques.

  4. Empathy is crucial: Empathy allows designers to understand and connect with their audience, making it easier to create effective narratives.

  5. Designers should consider plot, character, setting, and theme: These elements of storytelling can help designers create more engaging and effective designs.

  6. Collaboration is essential: Designers should work closely with other stakeholders, including writers and developers, to create compelling narratives.

Overall, the key takeaway is that storytelling is a valuable tool for UX designers, and it is important to consider the user's perspective and emotional connections when creating narratives. By using storytelling techniques, designers can create more engaging and memorable experiences for users.

…Go and grab a copy here! 🙏